Pricing Models

Publishers choose which pricing plans to offer on each placement. Advertisers see the calculated total before confirming a booking.

CPD — Cost Per Day

A fixed rate multiplied by the number of days booked. The full amount is held from your wallet when the campaign starts.

CPC — Cost Per Click

A fixed rate per click on your creative. Spend accumulates as clicks are recorded, up to the reserved budget for the campaign.

Fixed campaign

A single flat price for the whole booking period regardless of impressions or clicks — useful for guaranteed placements such as a homepage takeover.

Choosing a plan

Publishers with predictable traffic often prefer CPD for simpler forecasting; advertisers optimizing for engagement often prefer CPC. See the Wallet & Billing page for how each rate type is billed against your wallet.