Wallet & Billing

Advero never deducts spend directly from your balance. Every deposit, hold, and spend is recorded as a ledger entry so funds can always be reconciled.

Balance, available, and held

Your wallet balance is split into available balance (free to spend) and held balance (reserved against a running campaign). available + held = balance at all times.

Starting a campaign

When you start a CPD or fixed-price campaign, the full required budget is held immediately — if available balance is insufficient, the campaign cannot start and you will see exactly how much more is needed.

Spend and settlement

As impressions and clicks are recorded by the ad-serving engine, spend is deducted from the hold, credited to platform revenue, and the publisher's share is credited to their earnings. See Pricing Models for how each rate type converts traffic into spend.

Topping up

Wallet deposits are processed through our payment gateway and verified server-side before your balance updates — redirect-only confirmations are never trusted directly.