Reporting & Analytics

Both sides of the marketplace get reporting scoped to their own data — advertisers never see another advertiser's spend, and publishers never see another publisher's earnings.

Advertiser report

Per campaign: impressions, clicks, click-through rate (CTR), amount spent, and remaining held budget, with the ability to drill into a specific line item or date range.

Publisher report

Per property and per placement: impressions served, clicks, and earnings credited — the publisher-facing counterpart of the billing events described in Wallet & Billing.

Data freshness

Impression and click events are logged as they happen and batched into reporting tables on a short interval, so figures update in near real time rather than instantly on every single event.

Access

Reporting is available both in the dashboard UI and through the API, using the same underlying data so the two never disagree.